BRAZILIAN KERATIN SMOOTHING TREATMENT. How to make sure your hair treatment is not toxic?

"Seems like the whole word is going crazy about new service called Brazilian Keratin Hair Smoothing Treatment", says Mary, 32. She is a professional hairstylist at the salon in Miami, Florida. Mary tried Keratin Treatment on her own hair first. "I need to know what I'm offering my clients; the best part of this treatment wasn't just having perfect smooth hair every day 24/7 for almost three months", she says. "It was a lot of free extra time that I suddenly got: I didn't have to worry how my hair looks while I'm hitting the GYM, I could leave my umbrella home and don't care at all, and I could wake up 30 minutes later in the morning since I don't have to style my hair anymore, it's an amazing feeling."
Mary was really thrilled about this new hair-straightening treatment, but she couldn't avoid the fact that while she was performing the treatment, her eyes watered and it was hard to breath - symptoms of formaldehyde exposure (a carcinogenic chemical at certain levels). Mary and the salon she worked for used Keratin Treatment that actually contained formaldehyde. "It was the very first Brazilian Keratin Treatment that appeared in the market, there was no much research about it, and no other brands to choose from", Mary claims. Very soon she found out that a hairstylist in Oregon, Portland complained that she had trouble breathing, her eyes were irritated and nose bleeding after using the same Keratin Product that Mary used. OSHA discovered that that product they used had around 6.8 % of formaldehyde in its formula although the recommended level for formaldehyde should not exceed 0.2%.

"It made me stop using the product that we used at the salon, but there was no way we could give up this treatment due to its popularity and effectiveness; after announcing that I might not provide Keratin Treatment anymore I saw couple of my mutual clients crying, that's how they loved the treatment! I talked to my boss and we initiated our own research and finally found safe and effective product called Keratin Express Smoothing Treatment. It works as a charm, contains no formaldehyde, and smells like chocolate", says Mary. Keratin Express is safe and very effective. It provides silkiness and smoothness for up to 6 weeks, locks-in color and adds shine.